

McInally's Scottish heritage is apparent in his office, where a brightly colored landscape painting by the Scottish artist John Lowrie Morrison adorns a wall. Scotland isn't always as dreary as it is typically depicted, he notes. "Sometimes it's a very bright place." In fact, there are a lot of stereotypes about Scotland that McInally is looking to move past. "The tartan, the plaid, it's very traditional, very stereotypical," he says. His presidential tie, instead, was inspired by the bright colors used by Morrison, his favorite artist, along with the colors in a seashell from Thailand that helped inspire his presidential theme. Among other colorful curiosities in McInally's office is a giant cardboard rendition of his head, which he received after a Rotary institute in Minneapolis. Visitors are keen to hold it up for social media selfies. "I think they get more sense out of the head than they do out of me," he says with a laugh.
McInally joined the South Queensferry club when he was 26 years old. He and his wife, Heather, had recently gotten married and wanted to put down roots in the community outside of Edinburgh. A farmer they had met invited them to a Rotary social event and then to a couple of Rotary meetings, and before McInally knew it, he was on the road to Rotary membership. (Heather McInally is also a Rotarian, belonging to the Borderlands satellite club of the Rotary Club of Selkirk.) "I couldn't see how a dentist working in isolation in Edinburgh could make a huge difference in the world," he recalls. "But I very quickly realized that by being part of Rotary, I could, and I did."

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Whether you’re posting on social media, inviting community members to volunteer with you, or speaking at an event, you’ll get more people to take action by using precise words and clear examples. Our Communication Guide, inspired by Rotary’s Action Plan, offers advice for clear and effective messaging, such as: Be specific: Inviting community members to “serve meals to hungry children” is more accurate and compelling than asking them to “defeat hunger.” Be inclusive: It’s easier for people to imagine themselves getting involved with Rotary when you refer to “members and participants” rather than to “Rotarians.” For additional guidance and more concrete examples of powerful communications, read our Communication Guide and be inspired! This guide will help you create communications that effectively promote your club’s good work, attract new participants and partners, inspire donors, and motivate volunteers. The tips and examples will help your club and Rotary be stronger and more influential as we: • Increase our impact • Expand our reach • Enhance participant engagement • Increase our ability to adapt Whenever you communicate with people — whether you’re posting on social media, inviting community members to join you in a service project, or speaking at an event — you have an opportunity to increase awareness of Rotary and what we do |

