Every year, the polio programme delivers lifesaving health services to thousands of communities worldwide — each one with a distinct culture and set of customs.
From gender norms, to national holidays, this context-specific knowledge is essential to understanding how to most effectively find and protect every last child from the crippling effects of polio.
By collaborating with community leaders, hiring resident vaccinators and tailoring strategies to fit local customs, the polio programme is able to build critical trust within polio-vulnerable communities and reach more children with the lifesaving polio vaccine than ever before.
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