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Whether you’re posting on social media, inviting community members to volunteer with you, or speaking at an event, you’ll get more people to take action by using precise words and clear examples. Our Communication Guide, inspired by Rotary’s Action Plan, offers advice for clear and effective messaging, such as: Be specific: Inviting community members to “serve meals to hungry children” is more accurate and compelling than asking them to “defeat hunger.” Be inclusive: It’s easier for people to imagine themselves getting involved with Rotary when you refer to “members and participants” rather than to “Rotarians.” For additional guidance and more concrete examples of powerful communications, read our Communication Guide and be inspired! This guide will help you create communications that effectively promote your club’s good work, attract new participants and partners, inspire donors, and motivate volunteers. The tips and examples will help your club and Rotary be stronger and more influential as we: • Increase our impact • Expand our reach • Enhance participant engagement • Increase our ability to adapt Whenever you communicate with people — whether you’re posting on social media, inviting community members to join you in a service project, or speaking at an event — you have an opportunity to increase awareness of Rotary and what we do |